Katy Wright
& Graphic Design 🎨 Professional based in Brooklyn, NYC
2024-present
Steven Land Menswear
Since 1991E-commerce UX Design
Pages created in Shopify using a base of the Habitat Theme with slight HTML edits. The theme could be better, but with limited resources and team capacity, I’ve maximized its capabilities to serve in the interim.
Catalog Layout
Bi-annual releases of seasonal shirts, ties, cufflinks, and hats for DTC and B2B customers. Our lookbook is a culmination of product photos and descriptions, and stylized editorial photos.
Creative Direction & Production
Most recent editorials worked on as a Production Assistant and Creative Director
Email Marketing Graphics & Flows
Emails built using Klaviyo.
Leveraging Audience Segmentation for Nurture and Sales Campaigns for a first-time Customer Journey over 12 weeks and beyond.
Email Graphics for sales campaigns built using Adobe Illustrator
Implementation and Results
Automatic Exchanges
Customers now wait 5 days instead of 14 days to receive their requested variant.
Email Marketing
A switch to Klaviyo for increased customer data to improve segmentation increased our average open rate by 30%.
Customer Loyalty Program
Half of our customer base is returning customers. A customer rewards system is currently underway.