Katy Wright
& Graphic Design 🎨 Professional based in Brooklyn, NYC
2023-2025
The Dram Shop Bar
Since 2007The Dram Shop Bar is a locally owned sports bar and restaurant with over 18 years in the Park Slope area.
My objective as the Content and Social Media Manager was to increase local visibility and promote existing offers through consistent posting across Instagram, Facebook, YouTube, and TikTok, while developing a distinctive brand voice and engaging with both new and loyal customers.
Social Content
Short-Form Videos
Link | 10.1k views
Link
Link | 12k views
Link
Link
Link | 10.3k views
Content Planning Process
Sports Fans
The Dram Shop is one of the few sports bars in the area, but you can always find a game on. NFL in the fall, NBA in the winter, MLB in the spring, and Premier League in the summer months keep things busy.NYC Foodies
The Dram Shop is unique in that they do bar food really well. Like, it still tastes good sober. They have a large menu of traditional American and Tex-Mex options, also offering vegetarian and gluten-free options.Park Slope Parents
The Dram Shop frequently hosts kid-friendly holiday events while parents are able to grab a strong drink and a bite to eat. Every Saturday, kids eat free with the purchase of an adult entree.
Implementation & Results
The combination of the content production, strategy, and consistent posting has The Dram Shop Bar getting the attention it deserves for the delicious menu and welcoming atmosphere.
585.6% increase
in Instagram profile reach from August 2023 to April 2025910% increase
in Instagram profile views from August 2023 to April 2025Full Restaurant Review
“The most important reason to come here is the very good burger, which reminds us of the one at Bernie’s.”
Infatuation NYC
Restaurants That Are Perfect For Screaming Children
“This family-friendly Park Slope bar has enormous booths that easily seat six, possibly more if your party contains kids.”
Where To Get A Great, No-Fuss Burger In NYC
IG Reel (122k views)
Where to Watch the Super Bowl this weekend
@newyorklocals
The Best 2024 NYC Restaurant Week Deals (3 Course Meals from $30 to $60)
IG account with over 400K followers
Four Bars in Park Slope to Share a Gansett
19.2k views
Kills Boro Brewing Co. Feature
Mike Eats NYC Burgers
“The Dram Shop Bar is a neighborhood favorite that’s sure to please both regulars and newcomers.”
Flavors of NY
hosted by Michael Quinn and Paulie Gee featuring The Dram Shop Owners